A much known Indian multinational sweets, snacks and restaurant company, Haldiram is guilty of not only hurting Hindu’s sentiments but also of hiding vital details about its product. The brand has used Arbi on the package of a product it manufactured specifically for Hindu’s fast during Navratri, a language which is not understood by the very target customers.
The matter came into light when a regular customer walked into the Sudarshan News Tv office with a few packets of Haldiram products and raised concern about the language used on only one of its packet. When Sudarshan News Tv dived deep into the matter, it was found that Haldiram does not use any other language but English on the package of all of its product except the one it named as “ Falhari Mixture “ and has manufactured specially for Hindu’s fast.
To further confirm the information given by the customer and to avoid any kind of misunderstanding, Sudarshan News Tv reporter, Shivani Thakur took the initiative to go to one of Haldiram’s outlet situated at Noida sector 63. Reaching the outlet she took a packet of “Falhari Mixture” and walked to the purchase desk where she confirmed twice that the product was made specially for Hindus fast during Navratri. Given an answer in Yes , she called for a senior or store manager and raised question about the production description being given in Arbi. To which Haldiram’s store manager had no answer. That is when she started misbehaving with the reporter and asked her to leave. The determined reporter however decided not to leave without an answer. She then ordered to lock the reporter in the outlet keeping rest of the channel unit out. After which the Sudarshan News Tv cameraman decided to shoot the entire scenario through the glass door of the store. The argument between store manager and the reporter happened for about half an hour before the entire staffs and store manager of Haldiram decided to walk to the centre of their store, away from the camera sight.
This unjust and irresponsible deed of the renowned brand raises several doubts and questions like ,
Why has Haldiram used Arbi only and only on the packet of a product it manufactured for Hindu’s fast ?
Does the product contains ingredients which is prohibited for Hindus during fast ?
Is the company deliberately compromising on Hindu’s sentiments owing to anti Hindu organizations ?
The questions are many to which the only answer we have so far is misconduct and silence.